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$27.99
Introducing a line of modern matte lipsticks inspired by the women who shape our lives—bold, unapologetic, unforgettable. These richly pigmented lipsticks deliver a vibrant punch of color with a texture that is moisturizing, yet matte for all-day wear. Whether you're sipping coffee, enjoying dinner, or conquering meetings, these lipsticks stay put and leave a shadow—just like the legacies behind each shade.
Apply directly from the tube or pat and blend with your fingertip for a softer, blurred effect. Each shade is more than makeup—it’s a celebration of a woman’s journey.
Long-lasting matte finish
Moisturizing texture with staying power
Vibrant, versatile shades that suit all skin tones
Infused with heart, heritage, and real stories
A portion of proceeds from select shades support cancer research
LYNDA (LO1)
Inspired by the founder’s grandmother, Lynda is a versatile everyday shade that’s as adventurous and timeless as GMA herself. Fun, dependable, and ready for anything—just like her signature deviled eggs. Top with gloss for a different vibe.
NADINE (LO2)
A bold pinky-red punch of color in honor of Nadine Parsons. Created with love and purpose, proceeds support metastatic breast cancer research via @rethink. This shade is as vibrant and fearless as the woman it remembers.
SHIRLEY (LO3)
A Barbie-inspired hot pink that captures the heart of Newfoundland and the soul of someone who lives life out loud. Shirley is energy, joy, and endless celebration in a tube.
FLORENCE (LO4)
The original classic vintage red, rich with 1920s glamour and British elegance. Named for the founder’s nana, Florence is regal, resilient, and timeless—like red lipstick itself.
CORRINE (LO5)
A modern coral with a cool-girl edge. Named for BIKO Jewelry founder Corrine, this shade is effortlessly stylish and confident, just like the woman who wears it.
ROSEMARY
A heartfelt deep plum created in memory of the founder’s beloved mother. Matches the color of her glasses and looks stunning on everyone. Proceeds support pancreatic cancer research. Layer for a bold look or blot for a sheer tint.
CEO Barbie
A collaboration with Barbie for her 60th anniversary—this signature pink celebrates the original boss babe. Feminine, powerful, and unapologetically iconic.
SOLD OUT CANADA
A fiery red with orange undertones, matched to the Canadian flag as a tribute to national pride. Bold, bright, and uniquely Canadian.
Swipe directly onto lips for bold payoff. For a diffused effect, dab and blend with your fingertip. Pair with your favorite gloss or wear solo—either way, you're ready to conquer the day.
Matte, modern, meaningful.
Which story will you wear today?
